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| Buying locally supports more than local owners! |
As you may have
guessed from our giant round window cling visible from 101, Mercedes-Benz of
Santa Rosa (and the entire Smothers European Auto Group) is a proud member of Go
Local Sonoma County. After decades of
serving Sonoma, Napa and Mendocino counties, Mercedes-Benz of Santa Rosa was
the first auto dealer to meet Go Local membership requirements. Our neighbors
in Napa and Mendocino are without Mercedes-Benz representation so we always
welcome them as family. That’s how we treat our employees, as well as our
customers. Aretha had it right—R-E-S-P-E-C-T.
We lose sales
to other dealerships, that’s natural in the auto industry. It’s when sales are lost to a dealer in another county that makes us wonder if people truly
understand why it’s so important to shop locally—especially for bigger ticket
items, like vehicles, boats, RVs, jewelry, etc.
Here are the 3 biggest benefits of buying big ticket items as closely to home as possible:
1. Supports local workers. Sales professionals work on commission. So part of the cost of your vehicle goes directly into their pocket. This helps support local families, real estate and retail.
2. Some taxes stay local. A portion of the taxes you pay for your new car stay local. They support schools, fire and police departments, among other local agencies.
3. Supports local economy. Through both of the above factors, local workers will recycle many of their earned dollars back into the local economy by buying lifestyle necessities and luxuries.
