3 Benefits of Buying Your Car Locally

Buying locally supports more than local owners!

As you may have guessed from our giant round window cling visible from 101, Mercedes-Benz of Santa Rosa (and the entire Smothers European Auto Group) is a proud member of Go Local Sonoma County.  After decades of serving Sonoma, Napa and Mendocino counties, Mercedes-Benz of Santa Rosa was the first auto dealer to meet Go Local membership requirements. Our neighbors in Napa and Mendocino are without Mercedes-Benz representation so we always welcome them as family. That’s how we treat our employees, as well as our customers. Aretha had it right—R-E-S-P-E-C-T.

We lose sales to other dealerships, that’s natural in the auto industry. It’s when sales are lost to a dealer in another county that makes us wonder if people truly understand why it’s so important to shop locally—especially for bigger ticket items, like vehicles, boats, RVs, jewelry, etc. 

Here are the 3 biggest benefits of buying big ticket items as closely to home as possible:

1. Supports local workers. Sales professionals work on commission. So part of the cost of your vehicle goes directly into their pocket. This helps support local families, real estate and retail.

2. Some taxes stay local. A portion of the taxes you pay for your new car stay local. They support schools, fire and police departments, among other local agencies.

3. Supports local economy. Through both of the above factors, local workers will recycle many of their earned dollars back into the local economy by buying lifestyle necessities and luxuries.

What Do Mercedes-Benz of Santa Rosa & Starbucks Have In Common?

Mercedes expert Justin in sales with DJ Katie from Mix 104.9

The family at Mercedes-Benz of Santa Rosa is an avid supporter of shopping locally, supporting our community and the people who make it go ‘round.  That being said, please forgive us for using Starbucks in this example!  In our defense, let’s not forget that Starbucks, itself, was once a small, Seattle Pike Place independent coffee shop.

The Key To Our Success 

Whether you like Starbucks or prefer the local coffee shops like we do, the glaring similarity between Starbucks and Mercedes-Benz of Santa Rosa is simple: customer experience. We both thrive on offering a consistently excellent customer experience.  So, in essence, the key to our success is YOU! (and your enjoyable experience)

Starbucks & Mercedes-Benz are all about customer experience

Did you know Starbucks designed its shops to be our “third home”?  Knowing the house is our first, and office is second.  Unlike their competitors who preferred a fast turn-around, Starbucks wanted to make the customer experience so comfortable, people would feel welcome to conduct a small business meeting or linger with their friends for hours. Comfortable chairs, free wi-fi, welcoming staff, good music, nice smell, good food, healthy options and, of course, great coffee.

Our Philosophy

Our philosophy is similar, by way of a combination of the ever-enduring Mercedes-Benz brand reputation and Smothers European's own traditional customer service values.  Every employee at our dealership, service department and parts store is caring and knowledgeable. Attention is taken to make sure our guests don't feel rushed, pushed aside or pressured and instead, are comfortable, informed and empowered. 

This is a Mercedes-Benz of Santa Rosa experience!

Many of our customers have been with us over the years and thousands of miles, referring their friends and family members, all because of one thing—their experience.  

We genuinely appreciate serving Sonoma, Napa, Mendocino and Lake counties.  Your experience is our experience and we’re honored to share it with you throughout the years.

One Last Thing

Did we mention we have great coffee, too?  Your complimentary cup awaits. :)

When you buy a car from Mercedes-Benz of Santa Rosa, the experience has only just begun! 

Buying your new car is just the beginning...

Thanks for reading our blog!  If we can answer any questions for you, please feel free to call us at: 707-542-4810 or visit our website for info and instant chat: MBofSantaRosa.com. 

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