Why We Show Car Prices Online & Some Dealerships Don't

You may agree that one of the best things about shopping online is comparing in an instant. After decades at the mercy of retailers, the power is finally in the hands of the consumer. For Mercedes-Benz of Santa Rosa, this changes very little. We have ALWAYS put the consumer first, delivering value and quality for generations in the North Bay.

Mercedes-Benz of Santa Rosa makes it easy to shop & compare online.

Now that our inventory is online (check out the new website!), showing our prices along with it is right in line with the Smothers way. It's only fair to know the price we're asking for a vehicle so that as you shop, you can compare as YOU see fit.

Just know that should you decide to visit our showroom for a test drive, you can expect a genuinely warm, patient, caring experience. You will find this unique to the car-buying experience and we hope it makes you feel comfortable, like part of the Smothers European family.

Why Some Dealerships Hide Prices Online:

1. They want the upper hand by knowing a buyer is interested (forcing an inquiry).

2. They prefer to size up the buyer before giving a solid price. 

3. They want to get you into the showroom for an easier upsell.

Why Mercedes-Benz of Santa Rosa Shows Prices Online:

1. We respect how challenging the car-buying process can be for people and want to provide all the assistance we can to make it as easy as possible.

2. Our staff genuinely cares about the comfort level of our customers. When you're happy, we're happy!

3.  We feel that should you decide to shop around, you will find Smothers European's prices fair.

We are family owned and operated and take pride in treating our customers like we would treat our own family buying a car. If you agree, we encourage you to leave us a positive review on Yelp! or Google and, as always, we thank you sincerely for your business.

Buying a car should be exciting & fun, not complicated!

Happy holidays from the Smothers European family to yours!